Weekly and monthly reports your clients actually read, and how to stop building them by hand.
The marketing ROI formula, a worked example comparing ROAS, revenue ROI and gross-margin ROI, the GA4 attribution caveats, and how to present it to a client.
A copyable weekly website traffic report in six parts, where to pull each number in GA4, how to build it once as a saved report, and how to deliver it.
Two copyable client marketing report templates: a one-page monthly report across every channel you run, and a five-line weekly update, with where each number comes from.
What belongs on a marketing dashboard, a layout that fits one screen, where to build it (GA4 or Data Studio), and when a written weekly digest works better.
What a marketing KPI report contains, a copyable template with targets and status rules, two illustrative examples, and how often to send it.
What a useful Google Analytics report includes, which GA4 reports to build it from, two illustrative examples, and how to share or schedule it.
Ten marketing KPIs that can move in a week, where to find each one in GA4, what a weekly change means, and which numbers belong in the monthly review.
An SEO client report needs five parts: a summary, Search Console visibility, GA4 organic sessions and key events, top landing pages, and next steps. Template inside.
What client reporting is, what to include, weekly vs monthly cadence, PDF vs dashboard vs written update, the tool categories, and a process that scales.
Clients skip monthly reports because they show data, arrive late and live outside their day. A short weekly written update in their channel gets read.
Dialytics reads your GA4, posts the weekly digest in Slack, flags what actually moved, and answers follow-ups in the thread.
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