How to read, configure and get real answers out of Google Analytics 4.
Eight ecommerce KPIs worth a weekly check, with the formula, where each lives in Shopify or GA4, what a weekly change means, and what to leave for the month.
GA4 offers three attribution models: data-driven (the default), paid and organic last click, and Google paid channels last click. What each does, and how to explain it.
A good website conversion rate depends on what you count. How GA4 calculates it, two benchmarks, GA4 peer benchmarks, and how to read your own trend.
GA4 data retention only limits explorations, to 2 or 14 months on standard properties. Set it to 14 months now so this holiday season is still there next year.
Set up GA4 on Shopify with the Google & YouTube app, turn on consent, check it in Realtime, remove duplicate tags, and know why GA4 revenue stays below Shopify's.
There is no universal good bounce rate in GA4. Compare yours with GA4's peer benchmarks and your own history, page type by page type, and read engagement rate.
Test purchase tracking a month out, tag every campaign, then check one or two GA4 reports per day from launch to Cyber Monday and reconcile once data settles.
Trust Shopify Analytics for orders and sales, GA4 for where visitors come from and what they do. Here is how sessions, sales and conversion rate differ.
A seven-step website traffic analysis method in GA4: read the long trend, split the change by channel, check quality, find the pages, then decide one action.
Direct sessions from China and Singapore in GA4 with zero engagement are almost always bots GA4 doesn't filter. How to confirm it, clean your reports and explain it.
Where to find your website traffic in GA4: the three reports to open, what users, sessions and engaged sessions really count, and how to compare periods.
How to schedule a GA4 report by email (who can, formats, limits, the 12-month expiry) and where the feature falls short for agencies reporting to clients.
How to set up GA4 custom insights step by step, the documented limits (50 per property, hourly is web only), a starter set for agency clients, and the gaps.
An ordered GA4 checklist for a week-over-week traffic drop: rule out data problems first, then find the channel, the landing page and the device that moved.
Dialytics reads your GA4, posts the weekly digest in Slack, flags what actually moved, and answers follow-ups in the thread.
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